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var(--line);margin-top:30px;padding-top:26px}.apparelSignup h3{font-family:var(--font-sans,Arial),sans-serif;margin:0 0 20px;font-size:1.25rem;font-weight:650}.apparelSignup label{margin-bottom:9px;font-size:.875rem;font-weight:600;display:block}.apparelSignupRow{align-items:stretch;gap:12px;display:flex}.apparelSignupRow input{min-width:0;font:inherit;color:var(--ink);background:#fff;border:1px solid #777;border-radius:6px;flex:1;padding:14px}.apparelSignupRow input:focus-visible{outline:2px solid var(--ink);outline-offset:3px}.apparelSignupRow .button{gap:18px;min-width:145px}.apparelSignup>p{color:#555;margin:16px 0 0;font-size:.875rem;line-height:1.6}.apparelSignup>p a{text-underline-offset:3px;text-decoration:underline}@media (max-width:640px){.apparelSignupRow{flex-direction:column}.apparelSignupRow .button{width:100%}}@property --tw-rotate-x{syntax:"*";inherits:false}@property --tw-rotate-y{syntax:"*";inherits:false}@property --tw-rotate-z{syntax:"*";inherits:false}@property 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